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Building with Personas

After you create an audience, Mention sketches a persona — an internal profile of a typical member of that audience — and uses it (together with your activated source material) to build the audience's Glossary and Playbook. Most of the time Mention has enough from the audience's name and description to write the profile straight away. Occasionally it needs a clarifying answer or two from you.

Where this happens

Mention drops you into the persona step right after an audience is created — during onboarding for your first audience, and immediately after you create any further audience from the audiences list.

How it works

  1. Mention reads the audience's name and description and tries to fill in a persona profile (responsibilities, workflows, tools, terminology, decision criteria, success criteria) on its own.
  2. If anything material is missing, Mention asks one multiple-choice question at a time. Pick the option that fits best, or type your own answer in the write-in field if none of the options match. Answer just enough for Mention to fill the gap.
  3. When Mention has what it needs — whether from the name and description alone or from your answers — it advances automatically (you may see a brief loading state) and starts building.
  4. A build indicator appears on the audience. When it finishes, the audience's Glossary and Playbook are populated and ready to curate. Building draws on the persona Mention assembled and the sources you've activated, so the more relevant material you've connected, the richer the result.

If Mention can fully infer the persona from name + description alone, you may not see any questions at all — onboarding moves on to the build step on its own.

Adding more context

Sending a message at any time (even after Mention says it's ready) re-opens the interview: Mention treats your new input as the most important signal and either asks a follow-up or proposes a refreshed plan. Use this when the audience's scope changes or you realize a particular tool, workflow, or edge case needs to be highlighted.

Curating comes next

The persona produces a first draft. You refine which concepts and processes are included — and trigger fresh content — from the Glossary and Playbook tabs.